Access America Launches Travel Insurance Awareness Day with a Homepage ... - MarketWatch (press release)
RICHMOND, Va., Sep 06, 2011 (BUSINESS WIRE) -- "My kids NEVER get sick before I go on vacation. I CAN control the weather. I NEVER miss a connection." These may be great reasons not to buy travel insurance, but can anyone really claim them? The world will find out on Wednesday, September 7, 2011, when Access America (AccessAmerica.com), the U.S. leader in travel insurance and travel assistance, will ask Orbitz.com(R) customers for their best reasons not to buy travel insurance. The event, dubbed "Travel Insurance Awareness Day," will feature a takeover of the Orbitz.com website and a chance for consumers to share $1,000 in gift cards when they submit their best reasons not to buy travel insurance. The promotion is being offered by Access America to raise awareness of the need for consumers to plan for the unexpected.
"We hope that by asking Orbitz.com customers to tell us why they don't need travel insurance, it will cause them to consider those times when travel insurance can be invaluable," said Cathy McCarthy, vice president of Channel Marketing for Access America's parent company Mondial Assistance USA. "The Best Reason Not to Buy Travel Insurance Contest may be a tongue in cheek way to raise awareness of travel insurance, but we're looking forward to having some fun with it while we give away some great prizes."
According to a recent survey conducted by Syndics Research and commissioned by Access America, of the respondents who don't purchase travel insurance, 78% don't buy it because they think they don't need it. In fact, Access America's claims department pays thousands of claims every year due to illnesses or injuries to the insured, a traveling companion or a close family member, as well as for missed connections and other delays. But the reasons to buy travel insurance don't stop there. The US State Department reports that 310,000 passports were lost and stolen abroad last year and the Air Transport Industry Baggage Report indicated that 25 million bags are mishandled every year. Travel insurance and travel assistance can help consumers with these all too common mishaps.
The study by Syndics Research found that while many travelers think travel insurance coverage is mainly for overseas medical emergencies only, nearly half of travel insurance purchasers (48%) bought travel insurance for travel inside the Continental U.S. More than half of purchasers (55%) buy travel insurance for all or most trips and nearly a third (31%) buy for some trips. The occasional purchasers believe that traveling with family increases the risk of something going wrong. The survey also found that purchasers of travel insurance are more experienced travelers who take 50% more trips than travelers who are non-purchasers of travel insurance.
Travel Insurance Awareness Day will take over the Orbitz.com homepage at midnight on September 7, 2011. Orbitz.com visitors need to just click on one of the Access America banners to be taken to a special landing page where they can enter the Best Reason Not to Buy Travel Insurance Contest. Five lucky winners will receive $200 VISA(R) gift cards. Full contest rules apply and can be found at http://www.accessamerica.com/mondial-travel-insurance/travel-insurance-awareness/Travel_Insurance_Awareness_Day_Rules.html .
Survey Methodology
Mondial Assistance USA commissioned Syndics Research to conduct a nationwide attitudes, awareness and usage study from July 12 to July 21, 2011. In order to accomplish study objectives, a total of 1,591 online interviews were completed with US based leisure travelers. The total sample margin error is +/- 2.45%.
About Access America
Mondial Assistance, part of the Allianz group of companies, is a global leader in specialty insurance and emergency assistance services. In the United States, Mondial Assistance is a brand name of World Access Service Corp., which is best known for its Access America(R) brand of travel insurance and assistance services. The U.S. operation, one of 28 business units, serves major travel suppliers, health insurers, credit card, and entertainment companies with insurance products, international travel assistance, and concierge services. For more information, please visit AccessAmerica.com and like us on Facebook at www.Facebook.com/AccessAmerica .
"VISA" is a registered trademark of Visa, Inc. "Orbitz.com" is a registered trademark of Orbitz, LLC. Visa, Inc. and Orbitz, LLC are not affiliated with nor endorse, nor are endorsed by, World Access Service Corp. and have not authorized, approved or sponsored this advertisement or contest.
SOURCE: Access America
Access America Daniel Durazo, 804-673-7175
Copyright Business Wire 2011
06 Sep, 2011--
Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH7g5IopajgWkqBXtw2ZDun3L6rKA&url=http://www.marketwatch.com/story/access-america-launches-travel-insurance-awareness-day-with-a-homepage-takeover-on-orbitzcom-2011-09-06
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