Despite competition, Green Mountain coffee remains popular with students - Skidmore News
On Wednesday Sept. 7, McCullagh Coffee set up shop in the Atrium of the Murray-Aikins dining hall, handing out free samples of its product to students. Only a few feet away stood jugs of Green Mountain Coffee, which has been the campus caffeine authority for approximately eight years. After tasting the visiting brand, Students then filled out surveys to gauge whether or not the school might see Green Mountain coffee re-placed.
The overwhelming response, according to Sharon Foley, supervisor of retail operations for dining services, was that students loved the sustainable packaging of McCullagh, but that Green Mountain was the better coffee.
"It's a better, stronger tasting coffee," said Bill Canney, director of dining services. "Even Sharon, who doesn't drink coffee, thought so."
McCullagh Coffee, centered in Buffalo, NY, came to the college promoting its sustaina-ble "Ecoverde Coffee," which is Rainforest Alliance and Free Trade certified. The repre-sentative also showed the students the company's new compostable coffee packaging, which worked as a selling point for most students.
However, as only two blends of the brand's coffee offer this certification, not all of them met the criteria to which students responded so positively.
"We simply want to know what's out there," Foley said. McCullagh Coffee went through a preliminary taste testing over the summer in The Spa and received a response justify-ing another test when the campus was in full swing.
"We looked to see what they have to offer, but our clientele love Green Mountain," Foley said, before adding, "We listen."
Green Mountain coffee has had a longstanding relationship with the college and is well known for its environmentally conscious initiatives. Its "Newman's Own Coffee" is pack-aged in renewable material, it distributes using trucks running on biodeisel fuel and it has a much more substantial selection of Fair Trade Certified and Organic products. Green Mountain calls their approach, "Brewing a Better World."
Students do not hesitate to praise the current provider. "There's no comparison," said Elizabeth Hopkins '15. Sarabelle Wrigley '15 shared similar sentiments. "I really like it. It's a lot better than Starbucks."
Last year, an estimated 23,005 cups of freshly brewed Green Mountain coffee were purchased and consumed by various members of the college community. This number, which does not take into account the thousands of cups consumed at the dining hall, at catered events or the Frappuccinos purchased from dining service retail locations, illus-trates why coffee quality and availability is a main concern for dining services.
"All things considered, I would double our retail numbers and say we're close to 50,000 cups of coffee per year, easily," Canney said. "That's a lot of coffee."
"It's perfectly acceptable," Lyle Reed '12 said. "I like coffee that is locally-sourced. How-ever, I do associate the brand with gas station coffee. Not that there's anything wrong with that," he added as an afterthought.
In light of the prevalent coffee-consuming culture on campus, dining services has ad-dressed all the comments about the year old Library Cafe's deficiencies. It now offers freshly brewed Green Mountain Coffee, in lieu of the environmentally ques-tionable K-cups, along with a whole new array of snacks, sandwiches and fruits.
Also, the hours have been altered to better accommodate campus studying habits, opening from 9 a.m.- 12 p.m., 2 p.m.- 4 p.m. and 8 p.m.- 12 a.m. on Mondays through Thursdays, 9 a.m.- 12 p.m. on Fridays, and 8 p.m.- 12 a.m. on Sundays and daily spe-cials are now offered to give more variety on a regular basis.
Soon, all the campus dining services retail outlets will also have a napkin suggestion board, just like the one in the dining hall, so that concerns and complaints can be more effectively addressed in a time-efficient manner.
"My main thrust this year," said Canney, "is to get Skidmore students, faculty and staff drinking their coffee out of reusable mugs."
22 Sep, 2011--
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