Sears Travel Announces Sponsorship Agreement With the Canadian Football League - MarketWatch (press release)
TORONTO, ONTARIO, Sep 13, 2011 (MARKETWIRE via COMTEX) -- Editors Note: There is a photo associated with this press release.
Sears Travel is pleased to announce a two-year sponsorship agreement with the Canadian Football League, making the company the official travel provider of the CFL and the 99th Grey Cup. Promotion of the sponsorship will consist of appearances with Michael "Pinball" Clemons, contests, player appearances and in-stadium branding.
"We're very excited about this new venture," said Peter Kalen, Senior Vice-President, Sears Financial and Home Services, Sears Canada. "The CFL has always been about bringing Canadians together, which aligns directly with Sears Travel and its celebration of leisure activity, especially when shared with family."
The sponsorship kicked off with a public event on Saturday, September 10 at Yonge-Dundas Square in Toronto, featuring CFL Hall of Famer Michael "Pinball" Clemons. Fans received autographed cards and signed up for a chance to win a trip for two to the sold-out 99th Grey Cup in Vancouver taking place November 27th, 2011.
"The CFL prides itself on being a family-oriented league that brings Canadians together from coast-to-coast," said CFL Commissioner Mark Cohon. "Partnering with Sears Travel, a company who shares these similar brand attributes, is a natural fit that we hope will also help bring our fans together throughout the remainder of the season, playoffs and the 99th Grey Cup in Vancouver."
Throughout the sponsorship Sears Travel will hold various consumer contests including the trip for two to the 99th Grey Cup Championship referred to earlier. Beginning September 6, through to October 3, 2011, fans can enter in-store or online for a chance to win a trip to this year's 99th Grey Cup. The package will include two return flights to the host city; three nights double accommodation, two official Grey Cup clothing packages, two tickets to Grey Cup Festival events and of course, two tickets to the Championship game. A similar contest will be held later for the 100th Grey Cup to be held in Toronto in 2012.
In addition, during five playoff games, beginning with the semi-finals, fans will have a chance to enter to win a trip to the Caribbean.
About Sears Travel
Sears Travel is a full-service travel agency managed through a joint partnership between Sears Canada and Thomas Cook. Sears Travel operates 108 offices located in Sears stores from coast-to-coast. Sears Travel offers a wide array of affordable vacation packages around the world including the Caribbean and Mexico, Europe, Cruise and Disney, as well as more exotic destinations such as South America, Asia and Australia.
About the Canadian Football League
The Canadian Football League is our league. It's built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. The 99th edition will be played on November 27, 2011 in Vancouver, British Columbia.
To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110913-legendscflsearsLG.JPG
Photo credit: Sam Choe, samchoe@ymail.com
Contacts: MAVERICK Public Relations Alex Maxwell (416) 640-5525 x253 alexandram@maverickpr.com
SOURCE: Sears Travel and Canadian Football League
mailto:alexandram@maverickpr.com
Copyright 2011 Marketwire, Inc., All rights reserved.
13 Sep, 2011--
Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEpROiFJWGC__vGIN4o8q41dab5eQ&url=http://www.marketwatch.com/story/sears-travel-announces-sponsorship-agreement-with-the-canadian-football-league-2011-09-13
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