"My Cointreau® Travel Essentials" - MarketWatch (press release)
NEW YORK, Oct. 17, 2011 /PRNewswire via COMTEX/ -- As the queen of burlesque and a modern day fashion icon, Cointreau International Ambassador, Dita Von Teese is renowned the world over for her inimitable style and boundless sense of adventure, radiating an aura of elegance and charm all her own. Constantly on the go, yet committed to the civilized pleasure of a sublime cocktail, Dita Von Teese, was inspired to create an accessory that would complete her elaborate travel collection. Together with Cointreau, the original French triple sec, Dita Von Teese has created "My Cointreau Travel Essentials" bar. Presented in a chic, retro hatbox, the luxury coffret opens up to reveal a beautifully refined travel bar that conveniently contains all the accessories needed to create original cocktails while jet setting around the globe or while celebrating at home with friends.
"In both my professional and personal life, I travel extensively. I love to make cocktails that remind me of the places I've visited - a Cosmopolitan in New York, a Margarita in Miami, or a Sidecar in Paris," says Dita. "But I also wanted to be able to enjoy these cocktails wherever I may be, where the ambiance is right. The bar ensemble provides everything you need to make a cocktail in style, and it is also a glamorous box to keep beautiful hats, or other personal treasures."
A reflection of her own signature vintage style, Dita created the feminine, travel-sized bar with the idea of mixing up her own classic cocktails and entertaining her friends around the world at a moment's notice. The design for the coffret was influenced by her deep love of fashionable hats as well as her admiration of the stylish round hatboxes adorning the arms of elegant women at the turn of the century. "For me, "My Cointreau Travel Essentials" evokes a nostalgic time gone by, when style and glamour were at their peak, with the cocktail component adding a modern twist," notes Dita.
Reminiscent of Paris' legendary palatial hotels in which the bars move to the rhythm of high society, the white and grained-leather finished bar ensemble is equipped with key accessories needed to create tasty concoctions away from home. Items include a jigger for measuring; a special bar spoon - highly-treasured by great cocktail artists; two vintage-inspired glasses; a silver shaker; and a Cointreau atomizer - a delicate spray bottle intended to inspire a new cocktail ritual: Just as a woman applies perfume before a romantic evening on the town, the atomizer adorns a cocktail with a spray of sumptuous aromatic notes of Cointreau, the crowning flavor to a refreshing libation. The stylish valise also includes a leather-bound Cointreau notebook that can be used for penning innovative recipes, inspirations and desires. The final touch is a signed, limited-edition bottle of Cointreau - the heart of all delicious cocktails.
"My Cointreau Travel Essentials" is the ultimate holiday gift for the sophisticated world traveler. It will launch in November just in time for the holiday season for $399 at select high end retailers.
This season, Cointreau will also introduce a unique travel experience with Morgans Hotel Group, the original boutique hotel company, to launch "My Cointreau Travel Essentials" coffret. Hotel guests at signature properties, including Royalton in New York, Mondrian South Beach, and Mondrian Los Angeles, will have the opportunity to experience the ultimate luxury travel package complete with sophisticated Cointreau cocktail offerings. Starting at $680, "My Cointreau Travel Essentials" by Dita Von Teese Package includes:
"My Cointreau Travel Essentials" by Dita Von Teese
"Drinks by Dita" - A selection of complimentary signature Cointreau cocktails
A personal welcome note from Dita Von Teese
Stay at the participating Morgans Hotel Group property
The book by date is November 21, 2011. The package will be available at Royalton in New York from December 18-December 30, 2011, Mondrian South Beach from December 6-December 12, 2011, and Mondrian LA from December 1- December 29, 2011. To purchase the travel package visit: http://www.morganshotelgroup.com/en-us/dita-von-teese
In addition to a luxury travel package "My Cointreau Travel Essentials" by Dita Von Teese will also be available through Royalton's in-room iPad service as well the Mondrian South Beach's Semi-Automatic haute couture vending machines.
Visit cointreau.com or facebook.com/cointreau for more details.
ABOUT COINTREAU:
Established over 160 years ago in Angers, France, Cointreau is one of the world's most famous crystal clear spirits. Cointreau's distinctive amber square-shaped bottle is a global icon, and its subtle taste is a perfect balance of bitter and sweet orange peels grown and meticulously selected for their quality. Cointreau's bright and clean flavor make it an essential ingredient in top shelf cocktails such as the Cosmopolitan, Sidecar, and the White Lady. However, it is probably best known as being a key ingredient in the most popular cocktail in the US - the Original Margarita. Its versatility, defined by its capacity to combine the richness of its flavors and aroma, also make it a perfect choice neat or on ice.
Today, more than 15 million Cointreau bottles are sold worldwide and Cointreau remains the authentic choice of many top bartenders in the smartest and most fashionable bars.
ABOUT DITA VON TEESE:
Renowned worldwide for her spectacular performances featuring her elaborate signature props and opulent costumes, Dita Von Teese is the International Queen of Burlesque, the global ambassador for Cointreau, and a muse to fashion designers worldwide. With the ability to bring pin-up imagery to life, Dita allows admirers to relive the golden age of femme fatales and glamour girls, while gracing the pages of fashion magazines and starring in events held around the world.
ABOUT MORGANS HOTEL GROUP
Morgans Hotel Group Co. /quotes/zigman/98618/quotes/nls/mhgc MHGC -2.55% is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector. Morgans Hotel Group operates Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles, South Beach and New York, Clift in San Francisco, Ames in Boston, Sanderson and St Martins Lane in London, and hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico. Morgans also owns, or has ownership interests in, several of these hotels. Morgans Hotel Group has other property transactions in various stages of completion including a Delano in Cabo San Lucas, Mexico, a Delano in Turkey, a Mondrian in Doha, Qatar and a hotel in New York to be branded with one of MHG's existing brands. For more information please visit www.morganshotelgroup.com .
Live Cointreauversially. Drink Responsibly.
©2011 Cointreau Corp. COINTREAU® Liqueur. 40% alc./vol. Imported by Remy Cointreau USA, Inc. New York, NY.
BE COINTREAUVERSIAL®. www.cointreau.com
SOURCE Morgans Hotel Group Co.
Copyright (C) 2011 PR Newswire. All rights reserved
Volume: 16,766
Oct. 17, 2011 11:45a
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Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHwaD4eddsHDgzslBKVHFSVDnUrgw&url=http://www.marketwatch.com/story/my-cointreau-travel-essentials-2011-10-17
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