Willis and Kiln launch new protection policy for hotels - Insurance Age

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The Hotel Reputation Protection 2.0 policy will protect hotels against a range of common causes of brand damage such as death or permanent physical disability of a guest, food poisoning and outbreaks of Norovirus and Legionnaire's disease.

The Willis-Kiln product will provide cover for lost revenue based on RevPAR figures. RevPAR is a performance metric used in the hotel industry to measure revenue per available room.

The policy will also cover the cost of hiring a crisis management consultant following a potentially reputation damaging incident.

Laurie Fraser, global markets leisure practice leader for Willis, said: "In the extremely competitive hotel industry, reputation accounts for approximately 30-40% of a business's overall worth.

"Therefore, damage to reputation, which spreads virally through social and other media channels, can have a significant financial impact. Our product is designed to tackle both the actual loss of revenue and the costs of containment."

Paul Culham, active underwriter of the enterprise risk division at Kiln, said: "This development is yet another example of how Kiln's focus on innovation and our partnership approach can enable pioneering products like this to be brought to the market. Our cover will provide peace of mind for businesses worried about the impact of potential brand damage on their bottom lines."